Monday, July 19, 2004

Motivating Business News

Your thoughts are the seeds of your success, but it is your actions that form the roots. - - - Yvette Dubel


 Motivating Morsels 
To follow, without halt, one aim: There's the secret of success.Anna Pavlova (1885 - 1931) 
******* I liked this one so much I decided we’d have two quotes in this issue***********
"There is an Indian Belief that everyone is in a house of four rooms: A physical, a mental, an emotional and a spiritual. Most of us tend to live in one room most of the time, but unless we go into every room everyday, even if only to keep it aired, we are not complete." -- Rumer Godden
Motivating Business News
Welcome to the latest edition of Elements of Your Simple Plan for Success! I am positively elated with the business news I’ll be sharing with you in this issue.
Why? Because I think it will serve as encouragement for small business owners or those of you who have been straddling the fence on jumping into entrepreneurship. The resource I’d like to highlight in this issue is what some might call a secret weapon.
 In fact, this is just the sort of resource that consultants depend upon that small business owners need to be reading.  In the same way that the information in The Wall Street Journal is digested to be transformed into solutions for small businesses, other publications are equally relevant to deploying your immediate and long-term strategies.  
A resource that has, gotten my attention and overcome my initial cynical resistance, has accomplished a big task. The publication in reference is the source for statistical information in this issue unless it is stated otherwise.  
Recently, I have been taking some well earned time off. While my husband was out playing golf and the children where swimming with their Grandpa and cousins, I snuck away to catch up on my reading.
I had brought along Bertrand Russell’s Mysticism and Logic essay collection, an old paperback from the early 1960’s given to me by my philosophical mentor. In the same stack I had several issues of business publications I intended to read and a newly acquired paperback historical documentary with lots of folded corner pages. 
With so much exciting material to consume you’ll understand why I demand to see a return on the time I invest. Well, I was delighted with the value of the information I found in the June 7, 2004 print issue of B to B The Magazine For Marketing Strategists. (I talk more about this in my Editorial Entrée) Putting what I’ve learned from them into practice I’d like to show you what I mean when I refer to the value of content.  
According to B to B magazine Thomas Industrial Networks recent study showed that online sourcing is the solution of choice by business buyers. Those surveyed found increases in productivity and significant savings demonstrating real ROI value.  
21% of buyers estimated they saved their companies more than $501 per month through online sourcing 
18% reported savings of more than $1000 per month 
51% of buyers said their company saved at least 51 hours per month by using online sourcing 
21% saved 500 hours per month 
13% estimated time saved at more than 1000 hours per month 
What does this mean to you? First, this means opportunity. Secondly, it means that all buyers are looking for information.  You have an area of expertise, but how can you translate that into easy to consume info-products?
Well, if you needed motivation to do so I hope that did it.  There’s a market looking for your products, you just have to make sure they can find you where they are looking.
My advertising system can provide the infrastructure your marketing campaign needs to be successful, profitable and spam-free. Get step-by-step guidance in your inbox every four or five days. There’s even a lesson on setting up your blog as your ezine and how to make sure it is effectively integrated and supportive of your email marketing campaign. Send a blank email to
Plus for my subscribers I’ll offer one-on-one assistance to help you implement my advertising system for your business.  
Keep reading. 
Here for your success,
Yvette Dubel
  Trivia Side Dish 
Answers to last issue’s questions: 
The most common place name in Britain is Newton, which occurs 150 times. 
More than 50 percent of adults surveyed said that children should not be paid money for getting good grades in school.
 If the Census Bureau classifies you as a POSSLQ, you are a "Person of Opposite Sex, Sharing Living Quarters. 
New Trivia Questions 
What is the only food that doesn't spoil? 
What separates "60 Minutes," on CBS, from every other TV show? 
Half of all Americans live within 50 miles of what?
 More value content from B to B
 A study released in May by Yahoo! And Grey Worldwide, San Francisco reported that Small to Midsize Business decision makers spend more than 5 hours a day consuming information. In fact, this group spends the most time on the Internet. 
Tools that can reduce the time investment of locating what you need have undisputed value. If such a tool can also provide revenue by allowing you to resell it and keep 100% of the money then its value is definitely enhanced. 
Praise for “Exploding Your Potential Into Success
"Yvette Dubel has created an e-book that covers all the basics and gives some pretty interesting resources to boot. I like to think that I know about lots of resources, and I do. But it's a big world out there, and I am the first to admit I don't know everything." Bal Simon

Get ready to save LOTS of time as you increase your profits with this incredible resource at your fingertips. Some things, like time lost, are priceless.  I assembled this package (which includes free bonuses) because you probably spend too much time looking for the solutions and resources you need, just like I used to. Now you can benefit from my years of collecting and researching resources for clients. 

This valuable package provides the following benefits for you:
Easily find the best resources for building and maintaining your increased profits and success
Easily find everything you need to start and run your online business
Have the best free resources at your fingertips
Get Incredible Money Making Insider Information to help define your position in the marketplace, as well as produce and distribute your products
Get the best resources for boosting sales in any business 
In the information economy of e-commerce, information is the chief commodity. Resell and keep 100% of the money. Even if you don't have a single product of your own, You're in business for less than $20! Get Yours Now!
Then get the free email course to plan and launch your marketing campaign with minimal costs.
Learn how I doubled my opt-in list  
I'll help you duplicate my advertising system for your business with my free lessons delivered to your inbox. I'll even point you towards the best tools (many of them free) to get you started.
Plus to ensure the success of my subscribers I’m offering free coaching to help you make use of this email marketing strategy founded on relationship marketing principles.  
Get Your F r e e Lessons by email on successful advertising system that includes spam-fr'ee email marketing campaign 
Editorial Entrée 
That study I mentioned previously by Yahoo! And Grey Worldwide, San Francisco also indicated that business owners reported Web sites topping the list of “critical” marketing tools (69%), followed by search engine keywords (36%), and community relations (35%). Other “critical” marketing tools included email marketing (24%), direct mail (22%), and the Yellow Pages (12%).
Now the other key piece of information you need to know is why buyers go in search of your Web site. The answer: to find information.
Interestingly Thomas Industrial Network’s study indicates that 55% of buyers found lack of specific product information to be a chief complaint and reason for going elsewhere to do business.  The challenge for very small and home based businesses in competing with the advertising budgets of larger small businesses and midsize companies. At least that is one of the major hurdles.
This is actually why I decided to offer the free email course that actually offers you a successful Internet advertising system. It focuses on successful spam-free email marketing because building your opt-in list is key. Having a system or strategy in place will help give form to your simple plan.  Best of all it fits naturally with my Simple Plan System© for strategic planning. for more informationAnd when also combined with Exploding Your Potential for Success (more info here you have your key components for an arsenal for efficient strategic planning with built in flexibility and back up support.
Our relationship doesn’t end when you buy my product(s), instead it moves into a deeper level of collaborative assistance as you find innovative ways to apply the information I share to achieve your success.  As part of that commitment I strive to deliver to you consistent quality content.
I feel that a key part of my job as a consultant is to point you towards good resources.  If small business owners are among those spending the most time on the Internet it is a valuable service to simplify the process of finding information vital to strategic/marketing planning.  
But finding quality information that is laser relevant is no small task as I’m sure you know. I found myself consistently frustrated by the fact that the publications that seem the most often shoved in my face have actually had the least value to me personally. Simply because it didn’t have the kind of information I needed.  
The over abundance of hype had led me tune out screaming ads. I also developed a strong distasted for misleading advertising. You know those emails with the misleading subject lines.
Well, some unscrupulous marketers use a similar technique with web domains. For instance, when you misspell a word in a domain and end up some place totally unrelated.  I find that to be fundamentally dishonest.
I was interested in a couple of the opportunities with but because I found their approach to be shall we say sleazy and less than straight forward I was put off. If I was cautious before, afterwards I was weary and not at all willing to risk the $700 or so they finally got around to asking for.
That was the cost if I really wanted the privilege of learning from them and achieving their marketing success.  Did they qualify by my definition? Not even close. They had actually detered me from ever considering doing any kind of business with them, even if it were just a link exchange.
I reflected on the words of Maya Angelou, “When someone shows you who they are, believe them the first time.” 
Well, they had far from convinced me they had achieved marketing success. I checked several of the web sites in their labyrinth of pseudo-information and none of them convinced me. The icing on the cake was that it seemed impossible to reach an actual live person to answer specific questions.
Based on what I was seeing these were not the kind of folks I wanted to be in any kind of relationship with.  I’ll admit it. After a series of similar experiences involving an array of products, I became cynical.
This was exacerbated by the fact that I live in a small town with only one bookstore and shelf space priority goes to entertainment and fashion hands down.  I wonder how I ever would have heard of B to B The Magazine For Marketing Strategists had it not been for their Internet marketing?
 I might have missed out totally on B to B had it not been for the free subscription I got by participating in some other online program. (Great strategic partnering!)  So that is one level of why I have such high regard for B to B, but another is their application of relationship marketing.
 I really appreciate the fact that I feel that I have been engaged in a business relationship, on a trial run basis.  The free subscription has not only introduced me to their product, but it has sown the seeds of customer loyalty. I don’t mind advertising in their magazine because it is always so relevant that it enhances the main content.  
Rather than flagging me down with loud bolstering promises, with the B to B marketing/circulation campaign I was ushered in for a presentation where they are leading me to believe they will consistently deliver a product that out performs my expectations. Even better, they aren’t asking me to trust them, they’re saying, “Just let me prove it you.” 
So far, so good. Visit to subscribe to their newsletter. 
So until next time, remember… 
I’m Here For Your Success,
Yvette Dubel
Your Affordable Personal Coaching or Consulting Solution 
Subscribe to Elements of Your Simple Plan for Success at to subscribe and get free bonuses for signing up and just for visiting. Subscribe and qualify for an ad or article exchange.
News and Events 
You know that whenever I find tools and resources I think you’d be interested in I will pass them along. Especially, when they can make running your business so much easier.>Here’s a quick tour of an exciting solution 
Are you struggling to recover from a break up or a history of bad relationships? Do you know someone who is? I have a F R E E personal coaching solution that will guide the way from Heartbreak to Elation. Don’t worry if you change your mind there’s an unsubscribe link at the bottom of each message. F r e e Heartbreak Rescue by sending a blank email  to : 
Offshoring: Not Such a Grand Exodus After All (click for full story)
A recent magazine survey reveals low participation in offshore outsourcing--and only nominal Joshua Weinberger
Monday, July 12, 2004 

CRM  magazine: Customers for Life
How to transform loyalty into commitment into revenue.  
by Joshua Weinberger
From CRM Magazine July 2004
Full Story: &TopicID=9 

 LAWYERS ARE DIFFERENT The Legal Industry--public and corporate--is almost purely aknowledge-based industry.  The degree to which law firms leverage their partners' KNOWLEDGE &EMPOWER junior staff to raise billable hours is the KEY measurement of theirsuccess.  How to do it best?  Read the KMWorld White Paper -- " Best Practices in the Legal Industry<>"-- for the secrets lawyers use to leverage KNOWLEDGE and PEOPLE to the greatest degree. 
Download your copy now!<>
   Dessert & Coffee Consulting Corner 
Question: What if choosing to pursue a successful life means loosing my friends? 
This is the place where I answer your questions. If this isn’t your question, then send it in now. I’m waiting to read it. But I digress.
The main issue to be clear on here is this. How much do you want it? It takes a red-hot fire of determination to reach the prized pinnacle. There’s no room for the weak hearted.  
Consider that you success depends on supportive relationships. If your current circle can’t live up to that you might want to examine whether or not that has been a factor in your lack of achievement up until this point.
Believe me, you’ll meet new people who share your ambition and may be better equipped to support you in your professional endeavors. 
Besides, it’s not like you need to issue pink slips telling your pals they’re fired. You’d be amazed at the shifts that seem to coincidentally occur in your life once you start to value what yourself and what you’re doing.   
You can’t control anyone’s reaction or behavior but your own.
Don’t let fear of change hold you back. Life is change and to take a line from Star Trek (The Next Generation) “resistance is futile.” 
Hope that’s helpful to you!
Here for your success,
A Giggle A Day Keeps The Blues Away

The Procrastinator's creed

1. I believe that if anything is worth doing, it would have been done already.

2. I shall never move quickly, except to avoid more work or find excuses.

3. I will never rush into a job without a lifetime of consideration.

4. I shall meet all of my deadlines directly in proportion to the amount of bodily injury I could expect to receive from missing them.

5. I firmly believe that tomorrow holds the possibility for new technologies, astounding discoveries, and a reprieve from my obligations.

6. I truly believe that all deadlines are unreasonable regardless of the amount of time given.

7. I shall never forget that the probability of a miracle, though infinitesmally small, is not exactly zero.

8. If at first I don't succeed, there is always next year.

9. I shall always decide not to decide, unless of course I decide to change my mind.

10. I shall always begin, start, initiate, take the first step, and/or write the first word, when I get around to it.

11. I obey the law of inverse excuses which demands that the greater the task to be done, the more insignificant the work that must be done prior to beginning the greater task.

12. I know that the work cycle is not plan-start-finish, but is wait-plan-plan.

13. I will never put off until tomorrow, what I can forget about forever.

14. I will become a member of the ancient Order of Two-Headed Turtles (the Procrastinator's Society) if they ever get it organized.   
Elements of Your Simple Plan for Success brought to you by Enhancement Consulting: Your Source For Solutions Today. Providing strategy-consulting services to small businesses and non-profit organizations. Also offering personal coaching, specializing in entrepreneurship as a tool and platform for self-improvement and thought leadership.


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