Friday, June 04, 2004

Relaunch of Elements of Your Simple Plan for Success

Your thoughts are the seeds of your success,
but it is your actions that form the roots.
--Yvette Dubel

Motivating Morsels

Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.
Arthur Rubinstein (1886 - 1982)

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Trivia Side Dish

In Cockney rhyming slang, the meaning of the phrase "Would you Adam and Eve it?" is what?

Which country is the biggest consumer of ketchup?

Teenagers often have episodes of anger and negativity. According to experts, most puberty-driven "snit fits" last an average of how long?


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Editorial Appetizer

I was at the computer working when I got her call. Sharon was crying. In between sobbing and blowing her nose she explained what had transpired between her and James.

“I told you from the beginning I wasn’t leaving her. Besides we’ve just found out we’re having a baby.”

“Why do you think you can treat me like this?”

“Because you let me. I know I can have something with her. Don’t call me anymore.”

And with that he left ending their three-year affair.

I interrupted her story to ask, “What did you think was going to happen?”

“Yeah, I know you were right, but I love him. I’ve put so much time into this relationship, I can’t believe he’d just do this.”

“Believe it because he has, now what are you going to do?” I asked.

Recently it seems I’ve had more people inquire about my understanding of entrepreneurship in a therapeutic self-help context. Understand that I make no claims about being a doctor or mental health expert.

What I am talking about is information that is available to anyone to be employed in your individual self-help improvement programs. I feel that counseling models have something to offer even to the layperson or personal coach.

Besides being someone who's been happily married for fourteen years, I've worked with alot of different kinds of people, but there are things that have stood out to me as commonalities.

Let me explain, my background in community programming and personal coaching have made me very aware of where the challenges are in developing programs that actually work over.

I don’t advocate the use of starting a business to avoid the reality of feelings, but rather that emotions cannot always dictate our actions.

The above story is a perfect example. What you didn’t see in that little dialogue is that because Sharon has been so consumed with doomed relationships she has neglected her personal development, as well as the relationships that are actually the most significant in her life.

She had talked about going back to school to take some classes so she could get a better position with the pharmaceutical company she worked for or even starting her own business. It is also worth noting that her involvement with James wasn’t the only relationship falling apart. She had about four others that were in about the same state.

She made a conscious choice again and again to put her energy into relationships that not only didn’t serve her, but also devastated the families betrayed by the affairs. Meanwhile, her financial situation didn’t improve and she felt worse about herself.

An important issue that I see reoccurring is that many people do not know how to distinguish between their ego and their intuition. They follow their emotions, constantly ending up at dead ends, and thinking they are following their intuition.

It is being with yourself honestly that helps to hone your connection to your intuition. And by the same token a different kind of discipline and perseverance results in success that, with a balance holistic approach, can brighten your entire existence.

In such cases, therapy and counseling models provide a road map in developing intervention programs that work. I use the term intervention because often when people come to me they are stuck in an emotional rut that may have lasted for years. Interestingly, it is not uncommon for that to accompany a financial one as well.

A definite change in behavior is required and because most people need more money it is an assessable need to begin with to motivate changes. On a personal level it is natural to be defensive about the attributes you accept as being you, even if they are self-defeating.

In the next issue I’ll talk more about those counseling models and how they apply to therapeutic entrepreneurship that empowers by cultivating a success mindset and the track record to back it up.

So until next time, remember…

I’m Here For Your Success,
Yvette Dubel
Your Affordable Personal Coaching Solution


I know you’ve got a lot to do, so I really appreciate you taking the time to stop in for a visit. You know that whenever I find tools and resources I think you’d be interested in I will pass them along. Especially, when they can make running your business so much eaiser.
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Coming Attractions

I’ve got some really exciting projects in development! One is an undertaking with a communications company I’ve partnered with, but here’s a clue…I’ll be needing guests to tell the world about their projects and business.

Then I have two free ecourses coming very soon. One is for nonprofit organizations and one is for individuals struggling to regain footing after a devastating break up.
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News and Events
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The issue of the time it takes to produce the material may be obvious, but what about formatting? A well assembled e-book requires some basic html knowledge. This is a serious challenge for those wanting to grow their online business, but not interested in getting into the technicalities of design. This is made increasingly difficult for those with limited budgets not able to outsource such tasks.
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E-mail: Online Registration

Understandably there’re a lot of questions about quality sales copy that can actually sell. There’s a tool for every job and for Sales Letters I’ve found none better, so I went Marlon Sanders with your questions.

Marlon, what is the main purpose of your Push Button Sales Letters Software?

It is NOT a template. The problem with those is that they often don't fit your business.

This is the first and only software to my knowledge that walks you step-by-step through creating your own 100% completely customized sales letter.

We are the first person to unleash this kind of step-by-step system on the Net. It came as a direct result of my frustration trying to find out how to write sales letters that worked.
It took me 10-25 years to assemble this formula. It took a lot of hit and miss efforts as a freelance writer. Finally, I worked my way up to an elite copywriter status.

In working with customers, I realized that my ebook course on writing ad copy wasn't enough. What people really needed was a software program that just walked them through the whole formula step-by-step.
When you're done, it spits out a nicely formatted sales letter you can use on your web site.

Of course, it's only as good as the data you input. But we walk you through it all and make it as easy as humanly possible. Even if you aren't a good writer, you're going to find this software amazes you.

What is the main benefit of your Sales Letter Generator Software?

The HEART of your web site is your sales letter.
Look around and you'll see very few people get or understand this. They have web sites that never use a sales letter anywhere. If they took their web site, printed it and mailed it out in direct mail, it would never make a dime.

What I do is translate the methods that have worked for the last 100 years into a web format -- with modifications of course.
Very few of your competitors understand or do this.
But what the software does is FORCE you to write a drop dead, killer sales letter. By that I mean it practically does it for you. You just follow the process, input the data and enjoy the result.

Am I guaranteed to make money with the sales letter produced by your software?

No. All business involves risk of gain and loss. If you can't handle the potential for loss, don't play the game. I do everything in my power to put the odds in your favor.

You may not make a dime. And you may get rich. Chances are, you'll fall somewhere between those two extremes. That's as honest as I can be.

The sales letter is only one factor in your success.

What separates your Sales Letter Generator Software from the other how to products on the market?

I'm friends with many if not most of the other online marketers who train people. So I would never criticize their products. In fact, many of them are very good. I endorse some of them.
However, my ad copy/sales letter software takes things to an all new level. No one has ever done something like this before to my knowledge. Certainly not in the way I have done it because the software employs my own proprietary ad copy formula.
No one else has that unless they ripped it off from our products.

Will your formula work for my product? It's different.

Every product I can think of will work with this software. As long as you have to explain your features and benefits to potential buyers, it applies to you.

Will this write a sales letter for a lead generation business like mine?

Yes. It works for lead generation and direct product sales.

Why does it create a letter and not an ad?

The letter format is what works because it's personal. People want to buy from a person, not an impersonal entity.

Do you provide free consulting if I buy your product?

No, my consulting fee is $1,000 per hour.

How much do I make on the reseller program?

The cool thing about the product is you can sell it for 50% profit. You can do that even if you don't buy it. Send an email to for details.

Anyway, you not only make 50% on the Sales Letter Generator Software, you make 50% on our upsells, downsells, other products, 404 errors and other things. We do the follow up for you.

We have the most extensive reseller tools in the business.


Free Resources

CoolWebShredder (CWShredder) will find and destroy all traces of CoolWebSearch on your system. This includes redirections or hijacking to and, and If you find that your browser is sending you to these sites all of a sudden, this little program will take care of it.
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Kirby Alarm is an alarm and task scheduler that can launch a popup reminder dialog, play a sound, run a program or send an email address in user defined intervals. The scheduling options include simple recurring reminders, as well as more advanced options like every X day of the month, every other Friday, last Monday of the month, last day of the month etc. The program comes with a simple but practical interface and is easy to use. It doesn't look like much, but actually offers a very flexible set of features, and new reminders can be created very quickly. Runs in the system tray.

Requires free email registration for usage with more than 2 reminders.
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Dessert & Coffee Consulting Corner

This is the place where I answer the relationship help, business or personal, that matters most to you.

I’d say one that seems to be flaring up lately is how to handle difficult relationships? Since the context of the most recent inquiry was regarding professional dealings that’s how I’ll address it here.

First, I’d say you have to get honest with yourself and be specific. Deal with your feelings and issues first before confronting the other person.

By that I mean, what is it about what’s occurring that is upsetting to you? Why? Does it make you feel belittled or taken for granted? Is that a common theme in your life/relationships?

Probe to find out why you have allowed it thus far? Is there a power dynamic that makes you feel vulnerable?

Now what purpose does this relationship serve for you? Can the need be met in another way?

Have all of this worked out before you talk to the person. Then when you do, simply inform them of the decision you’ve made. If the relationship is to continue, for whatever reasons, then this will be a dialogue opener. Your goal is to establish a new dynamic in the relationship. But if the relationship is being terminated, then a simple explanation will do.

The bottom line is to know you and be prepared. The common denominator in all your relationships is you, so start there with any problem.

I wish you only the best,
Yvette Dubel
Enhancement Consulting
P.O. Box 30153
Greenville, NC 27834

A Giggle A Day Keeps The Blues Away
How you made money
A young man asked an old rich man how he made his money.

The old guy fingered his worsted wool vest and said, "Well, son, it was 1932. The depth of the Great Depression. I was down to my last nickel.

"I invested that nickel in an apple. I spent the entire day polishing the apple and, at the end of the day, I sold the apple for ten cents.

"The next morning, I invested those ten cents in two apples. I spent the entire day polishing them and sold them at 5:00 pm for 20 cents. I continued this system for a month, by the end of which I'd accumulated a fortune of $1.37."

"And that's how you built an empire?" the boy asked.

"Heavens, no!" the man replied. "Then my wife's father died and left us two million dollars."


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